Gabrielle Coco Chanel used to say: “Hard times arouse an instinctive desire for authenticity”. I agree hundred percent. When time is difficult, we are looking for something authentic and genuine. It is reliable and faithful relationships, sincere words and promises, genuine jewelry. And it is not surprising that, then, our designer pearl jewelry comes in the picture.
The COVID-19 pandemic has taught us many lessons. We have realized that we are very fragile. Anything may happen to us. A scary thing is that we don’t control the situation. As a result, many of us are still cautious. We don’t mix up with our friends as we used to do just a few months ago. We mostly stay at home, working from there. Moreover, we have our meetings using the Zoom which helps us to avoid personal contacts. Still, we want to be connected. We are missing personal interaction. We are missing hugs and kisses. However, we worry not only about ourselves but about our loved ones. Thus, we have to be socially distant.
I think that, during the time of self-isolation and self-distancing, many of us have started reflecting a lot. We contemplate about our lives and our values… It is not surprising as we have time to do this. As a result of self-isolation and self-distancing, we have started appreciating more such things as consideration, attentiveness, anxiety… We need all these, on the one hand. On the other hand, we want to donate these sentiments to the people whom we love and care of.
The COVID-19 crisis and the economic complications have changed our attitude. We start re-evaluating what’s important in our lives. We start acknowledging the importance of personal relationships.
And, of course, we start reassessing how to spend money. Before the virus, there was a frenzy of buying. Often, people were buying a lot of cheap, disposable stuff that they would use for a short period of time and through away without remorse. Because I will buy something new. It is not expensive and, in a few months, I will throw it away. Of course, a cheap item would not last long as the quality is low, and it is presupposed to be used and to be forgotten quickly.
I am pleased to see that this attitude is changing. At present, many of us prefer to purchase things that will last. We choose rather to pay more getting the quality. As we realize that it would serve us for a long time.
Has the consumer’s attitude changed if we speak about buying jewelry and pearl jewelry, in particular? Of course. I am happy to see that people continue buying jewelry, including pearl jewelry. Moreover, they prefer buying jewelry that will hold value over time.
Thus, designer pearl jewelry that we create at Jewelry Olga is becoming more and more attractive. Because it has value as it is created of high quality materials. Moreover, it is unique. In addition, we may customize it for you. Then, you will be able to give a very personalized and meaningful gift. And, today, this is becoming the most appreciated and precious present.
